Well this is the first but certainly not the last in a series of messages meant to inspire and educate a whole legion of marketers to do better work in order to deliver better value. WE HAVE to evolve and actually improve as an industry before it disappear from a complete loss of trust from our markets. The next article will be much much better. If you are going to be in Dallas, TX this weekend check out the state fair before you miss your chance. We’ll see you there.