The Importance of Integrating SEO, SEM, PR, and Overall Brand Marketing Narrative

What is SEO, what is SEM, and what is PR? These terms can mean different things to different people. Here are the definitions according to Wikipedia: SEO: “Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as […]

How PR Can Help Growth for an Integrated SEO Strategy

As a digital marketing agency, we think it’s crucial to have a marketing strategy that is consistent across all platforms, whether on social media, in the press, or online. But what exactly does that look like, and where should you start? PR, or public relations, focuses on managing the spread of information (and the perceptions […]

Expertise, Authoritativeness, and Trust, and Why They Matter in Digital Marketing

About E-A-T What are expertise, authoritativeness, and trust? They are three key components in Google’s Page Quality rating that determine whether a page has a beneficial purpose, and all three play into each other. Google uses Page Quality ratings as a part of their proprietary algorithm that determines which results are first when you query […]

Is Your Content Over Optimized?

For any business, organization or product looking to improve their online search rankings, Google search engine optimization (SEO) is the answer. As a result, SEO companies specialize in using keywords strategically placed in the content, so that Google’s algorithm can determine what the material is about. Thus, when internet users key in a particular phrase […]

Google’s “Fred” Update is Pure Speculation, Not a Real Update

As a company that focuses on SEO for a core competency, our team is always testing various methods of rankings, and comparing our results across several groups of high level SEOs. The consensus on the results of “Fred” have been negligible at the most. On even some of the most SPAM heavy test sites, rankings […]

The Importance Of Internet Marketing

When it comes to the current business world there is almost no reason to have a business in the real world. Most of the time renting a small space and investing time into internet marketing is going to be a better way to make a profit than operating a physical location. This also allows you […]

The beginning

Well this is the first but certainly not the last in a series of messages meant to inspire and educate a whole legion of marketers to do better work in order to deliver better value. WE HAVE to evolve and actually improve as an industry before it disappear from a complete loss of trust from […]

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